Base of the Pyramid and Social Enterprise

During the past several years, a market-based approach to serving the approximately four billion people at the base of the pyramid has been touted as an untapped opportunity for company growth. It also can be an additional strategy for nonprofits to enhance their effectiveness and a novel approach for aid agencies and governments to more efficiently achieve their development goals.

Social enterprises are organizations that trade goods or services for a social purpose. Profits may be used to support social aims or the business itself may accomplish the social aim through its operation.

Our activities in these areas are conducted in partnership with the William Davidson Institute at the University of Michigan.