Erb Institute Case Studies
The Erb Institute publishes a variety of business cases and course materials.
Some of these are highlighted below. Additional Erb and William Davidson Institute co-sponsored case studies are available from Global Lens using the keyword search: "Erb" or "sustainability."
Climate and Energy
BP and the Whiting Refinery: Beyond Petroleum (B) (Abstract /pdf)
Purchase the full report on Global Lens (Case study #1‐428‐727) - published 12/2009
BY: Tom Lyon and Grace Augustine.
Integrating Environmental Goals and Firm Strategy: China Mobile and Climate Change (Abstract /pdf)
Purchase the full report on Global Lens (Case study #1-428-876) - published 02/2010
BY: Rick Bunch, Jacob Park, Cynthia Koenig, Erb '11, and Aparna Sundaram, Erb' 09.
Greening Markets
Sherwin Williams: Splashing Into the Low VOC Paint Market (Abstract /pdf)
Purchase the full report on Global Lens (Case study #1‐428‐993) - published 05/2010
BY: Andy Hoffman, Arie Jongejan, Erb '10, Michael Buday, Erb '11, Franklyn Cater, Sarah
Foulkes, Nagapooja Seeba Om Prakash, Dan Wilson.
The Built Environment
Living Homes: Teaching Case
(Abstract / pdf)
Purchase the full report on GlobaLens (Case study #1-428-714) - published 12/2008.
BY: Andy Hoffman, Rebecca Henn. LivingHomes manufactures modern, pre-fab, LEED Certified homes designed by world class architects.
Mobility
Better Place: Charging into the Future? (Abstract /pdf)
Purchase the full report on Global Lens (Case study #1-428-946) - published 05/2010
BY: Andy Hoffman, Arie Jongejan Erb '10, James Boomis, Ann Racek, Justin Turner, and Brian Van Abel.
Corporate Social Responsibility
Honest Tea: Sell Up or Sell Out? (Abstract /pdf)
Purchase the full report on Global Lens (Case study #: 1-428-947) - published 9/2010
BY: Andrew Hoffman, Arie Jongejan Erb '10, Elizabeth A. Paynter, Ryan Whisnant Erb'10, David Weinglass Erb '11, Tina Tam Erb'11, Lauren Start Erb '12, Elizabeth Senecal.
Rainforest Expeditions: Planning for the Future (Abstract /pdf)
Purchase the full report on Global Lens (Case study #1-428-799) - published 10/2009
BY: Gautum Kaul, Cynthia Koenig, Erb '11 and Kate Elliott, Erb '09.
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Guayakí: A Company Profile (Abstract /pdf)
Purchase the full report on Global Lens (Case study #1‐428‐899) - published 10/2009
BY: Cynthia Koenig, Erb '11 and Kelly Janiga Ramirez.
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