MAP
In response to the
growing challenges
of business practice
and the need to
prepare students for
today's fast-paced,
competitive
environment, the
Ross School of
Business offers the
unique and
innovative
Multidisciplinary
Action Project
(MAP). Students
complete MAP during
the final seven
weeks of their first
year at the Ross
School, after they
have mastered the
intensive core
curriculum. MAP is a
demanding, full-time
consulting project
that is designed to
address a pressing
problem for a
real-world corporate
or nonprofit client.
Projects can be
either local or
global in scope, and
require advanced
skills across
multiple business
functions. Students
often cite MAP as
one the key
advantages of the
program.
For more details,
visit
http://www.bus.umich.edu/Map/ProspectiveStudents.htm.
Recent projects
include:
Nanjing Boxuan
Green Furniture
(China)
Helping a
China-based
manufacturer of
environmentally-friendly
rattan furniture to
improve domestic
market channel
integration and tap
into international
markets with an
emphasis on the
United States.
Rainforest
Expedition (Peru)
Conducting a
strategic planning
analysis and
implementing
organizational
process improvements
for a Peruvian
ecotourism company.
Aires deCampo
(Mexico)
Conducting a
product launch and
market expansion
study for a
Mexico-based oganic
food company.
GE Wind Americas
(California)
Working with a
large US-based wind
energy developer to
improve operational
logistics and
transportation
processes.
NextEnergy
(Michigan)
Helping a
non-profit
corporation advance
the alternative
energy technology
industry by
conducting a cost
benefit analysis
regarding the
proliferation of
renewable energy.